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Books >> IT Practices >> Managing IT Innovation for Business Value |
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| Name : |
Managing IT Innovation for Business Value |
| Model# : |
1-934053-04-X |
| Brand : |
Intel Press |
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| Description |
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| Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Discussions of innovation often focus on what a company offers, that is, its products and services. In Managing Information Technology Innovation for Business Value, Esther Baldwin and Martin Curley show how successful IT innovations pay back handsomely as well. Innovation is not just about what a company offers, innovation is also about how a company conducts business and how IT innovation can transform an organization into a significantly more efficient company. |
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